How to Win New Customers and Generate Sales with ALEXA RANKS
Having launched in 1996, Alexa Rankings are by far one of the oldest website traffic analysis tools out there. At almost 23 years of age, Alexa is often written off for its younger successors such as Google Analytics and Clicky. But the daughter of Amazon is making a major comeback in 2019 that EVERYONE looking to optimise their Google Rankings NEEDS to take notice of.
What is Alexa?
Alexa is a website analysis tool that uses browser extensions and installed plug-ins on search engines such as Google Chrome, Mozilla Firefox and Microsoft Edge to track website data. The tool then creates a rank of your website based on two key factors; Your website’s:
Unique visitors, and
A unique visitor is the number of distinct and individual requests that are made for your page within a set period of time. With Alexa, only one visit is counted from the same user even if they view your page 5 or 6 times a day. Unlike the tools of many competitors, Alexa updates and averages the unique visitors to your site on a daily basis. This makes Alexa a highly useful tool when evaluating the effectiveness of changes made to your SEO strategy without having to wait a full month to see the results. Alexa also uses the estimated number of pageviews from the past 3 months, when creating their rank. A pageview is the total number of times that your website is viewed or refreshed. Unlike visitors, pageviews are not considered to be unique. The rank that is generated by Alexa is especially valuable to evaluating your business’s SEO strategy, as it normalises and averages website data to ensure that you are getting an accurate perspective on how many people are actually interacting with your website. With Alexa Rankings, the lower the rank, the higher your website’s unique visitors and pageviews.
It would be amiss for us to write a whole blog post without addressing the elephant in the room. A Google search on Alexa Rankings will quickly uncover that fact that some people HATE Alexa Ranks. Here are the Top 3 reasons why: 1.The Alexa Toolbar In order for Alexa to collect data on the number of unique daily visitors and pageviews, users NEED to have the Alexa plug-in installed on their toolbar. This means that any pageviews or visitors to your website that do not have the Alexa plug-in installed are not counted in your Alexa rank. 2. Foreign Emphasis One type of data collected by Alexa is the geographic location of people that are viewing your website. The Alexa toolbar is not as widely installed in Australia as the USA or UK. However, installs in other countries, especially India and China, are steadily increasing. 3. Only Tech-Savvy People Use Alexa Given that the Alexa toolbar has to be installed in order for data to be collected, it is assumed that the only people who know about Alexa Rankings are those that are tech savvy. To an extent, this is true, however, awareness of Alexa Rankings is growing in line with the increasing competitiveness of SEO as well as the everchanging Google Algorithm. These criticisms of Alexa Rankings are definitely valid points, but the benefits of using Alexa as part of your business’s digital marketing strategy, far outweigh the negatives.
Why you SHOULD use Alexa Rankings.
Alexa provides a valuable metric in evaluating the popularity of your website. Advertisers look favourably on websites that have a low rank, as it indicates that the website receives high-quality traffic. If you are interested in selling advertising space on your website and especially, if you are a blogger, improving your website’s Alexa rank is a worthwhile investment. A good Alexa ranking can be highly influential as a negotiating tool when promoting the quality and reliability of your website to potential investors and partners. Even though Alexa only collects data from a small sample of visitors and views on your website, it still acts as an incredibly valuable tool in comparing the traffic and popularity of your site. Alexa provides valuable data on:
Pageviews Per User – Alexa averages the pageviews for each individual user over a 3-month period.
The Bounce Rate Percentage – The number of visitors that visit your website but leave before viewing any other pages on your website.
Time on Site – Although the average time spent on a website is 58 seconds, a longer amount of time spent on a website means that your content is more engaging and relevant to your audience.
Search Percentage – The average number of visitors to your website that has been generated from search engine results. This provides a good indication of whether or not your SEO strategy is effective.
Visitors by Country – Alexa breaks down the visits to your website into the country of origin. This can be a valuable tool for global companies looking to tailor their website to a wider geographic market.
Top Keywords from Search Engines – With Google Analytics starting to ‘hide’ keywords from users, Alexa is a great option to check on how well your SEO strategy is working.
Upstreaming sites – Alexa provides data on which sites people visited, directly before visiting your website. This indicates the overall effectiveness of your digital marketing strategy, especially the traffic that is generated by your social media marketing strategy.
Optimise your images Images are invisible to search engines without alt tags. By optimising your website’s images, search engines will register the image, maximising the impact of the picture.
Build quality backlinks After Google’s algorithm update last month, websites that have poor quality backlinks were heavily penalised in their search rankings. The same penalties apply to Alexa rankings.
Avoid duplicate content Creating unique and informative content is viewed favourably by Alexa (and Google) which is reflected in better rankings. Websites that contain content that is similar or deemed to be ‘untrustworthy’ will be penalised by Alexa.
Posting regularly and consistently Creating great quality content is only the first step. Maintaining a reliable and regular posting schedule will keep engagement levels high and in turn, improve your Alexa rankings.
Your Alexa Rank effects your Google Rankings.
Several of the factors that affect your website’s Alexa Ranking are also considered by Google’s Ranking Algorithm. Unlike Google’s Algorithm, however, your Alexa Ranking is not based on more than 200 factors. Instead, a smaller and far more transparent set of factors are considered by Alexa when ranking your website. Considering fluctuations in your Alexa Rank after making changes to your SEO or digital media marketing strategy, can allow you to see a faster indication as to whether or not your new changes are working. Perhaps the most important influence of Alexa Rankings is their DIRECT effect on your website’s Google Ranking. Websites with a low Alexa Ranking are more regularly indexed by Google Crawlers. This means that the website optimisation practices that you implement in your website will be factored into your Google Ranking more quickly.
Alexa Rankings are often dismissed as having no value. However, Alexa proves to be a great website analysis tool to compare the traffic, reliability and popularity of your website with your competitors. Furthermore, maintaining a low Alexa Ranking will boost your website’s credibility with advertisers. Containing many of the same ranking features of Google, Alexa provides a more easily identifiable and actionable starting point to improve and optimise your website and in turn, improve your Google Ranking. FACEBOOK: What every business owner NEEDS to know about Alexa Ranks; the 22-year-old tool that is making a major comeback. Find out more at Everything you wanted to know about our ALEXA RANK services and were afraid to ask. TWITTER: Why my ALEXA RANK is better than yours. Check out our latest post at Don’t be fooled by ALEXA RANKINGS. What every business owner needs to know about the 22-year-old tool that is making a major comeback. Site description Alexa rankings, the tool that people love to hate, is making a big comeback. Find out how using Alexa ranks to improve your business’s SEO strategy and improve your Google ranking.