The Number 1 Technique Used by Every Successful Business

It is estimated by the European Union that there are over 26 million active businesses across their 28 member states, and in America, that number is estimated to be something more like 28 million businesses in 2018. On a global scale, the emergence of a strong digital culture, fuelled by social media and global e-commerce sites such as Alibaba, eBay and Amazon, has undeniably increased the amount of competition that domestically owned and operated businesses face. Thus, business owners can actively differentiate their goods and services through utilising this one effective technique…

Credit: Oppmax 2017


And yes, I know that I am stating the obvious – the notion of marketing is nothing new. After all, it has been common practice for businesses since the second half of the 18th century. But stick with me for a moment… It is estimated that in 2018, 2 million businesses will be operating in Australia. Of these 2 million, over 35% have no digital or online marketing presence. Such a high percentage is extremely alarming, given that businesses that maintaining an online presence will on average, generate a 20% increase in revenue, as well as a growth in customer loyalty. Yet research suggests that 43% of businesses that do actually utilise digital marketing, do not believe that their marketing campaign is as effective as it could be. Thus, digital marketing has become an increasingly powerful tool in the global business environment, that has already started to replace traditional marketing channels. Therefore, it has never been a more important time to invest in your business’s digital marketing strategy.

The success of social media

Social media has undeniably become one of the most influential marketing tools of the 20th century. Just look at the ‘celebrities’ of today.

Credit: Time 2018

The best known ‘celebrities’ of today all have one thing in common – social media. The rise of social media sites such as Twitter, Instagram and Facebook have facilitated the rise of modern-day social media celebrities. The extremely active social media profiles behind these celebrities showcase and even start the latest trends in fashion, lifestyle and beauty. But behind these posts lies a multimillion-dollar brand. A brand that has the ability to reach millions of people within seconds, and in turn, to influence the perceptions and buying habits with one single post. Therefore, the power of utilising social media in a digital marketing strategy should not be underestimated. After all, how many people knew Kim Kardashian? Love her or loath her, with the emergence of social media, Kim Kardashian has established herself as a household name, along with a $85-million-dollar brand, driven solely by social media.

Companies that became successful thanks to digital marketing.

In a hugely competitive business environment, digital marketing has been extremely successful in creating fast-growing brands that are recognised in every household. For example, Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Yet it was not until 2007 when the first iPhone model was released that sales began to explode.

Credit: Inc. 2014

Since then, Apple’s brand value has grown so much, that it became the first ever publicly traded company to be valued at $1 trillion dollars. This success did not necessarily come from the release of products that were considered to be highly innovative or even products that are of a higher quality than that of Apple’s competitors. Rather, the majority of Apple’s success has come from their highly influential brand and popular culture presence.


Therefore, it is highly evident that the use of a carefully crafted digital marketing strategy, can be highly effective in creating a successful business. A successful digital marketing strategy has the ability to achieve your business’s sales or market share goals, and with only 65% of Australian businesses using online marketing, the opportunities are endless. Exante Digital specialises in providing businesses with effective digital marketing strategies through website and social media management. For a limited time, we are offering a free, 60-minute consultation to review or create a digital marketing strategy for your business.

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