Corporality Striker I : Strategy Building with a Predatory marketing approach

Experience the concept:

Nothing beats having a first-hand skills training session with the experts. Schedule a keynote and training session from Corporality Global and we will give you more than just key takeaways – we’ll make sure your team is prepared with an understanding and the right tools to gather data

From here, you’ll have the basic understanding of what Predatory Marketing is – and how to ethically use it. Predatory marketing isn’t about enslaving the market, nor is it about driving smaller businesses bankrupt. .”

Corporality Striker will change that. You are embarking on a journey that will transform you from being the hunted, into a hunter. Welcome to the Predatory Marketing Approach.

Now that you have an idea of what you have to do, it’s time to look inside and assess yourself first, and assess where you are in your segment. You can conduct a simple SWOT (Strengths, Weaknesses, Opportunities, and make a profile of your business first before searching for your competitors to compare against.

Once you have summed up your nearest competitors and created an organised collection of their profiles, you can start breaking down what makes their strength a valuable proposition. As you go along, you will notice how you can break it down and use those weak links to your advantage.

A little lesson from history:

When the Mongols first attempted to conquer China, they were deterred by its greatest defensive strength: The Great Wall. However, their leader, the conqueror Genghis Khan was wise enough to know that even the greatest fortress have weaknesses, and used the strength of the Chinese fortifications to outsmart them.

Similarly, every business strength has an area that is weaker than the whole or could be considered its Achilles’ Heel.

One case study that could be said as a great example was the downfall of Nokia and the rise of Apple in the mobile phone industry. Apple, then a fledgling with nothing to its name in phones, took a curve ball and threw Nokia out of the picture.

The innovative company took advantage of the one thing Nokia thought its size can absorb: disruptive innovation. Within a few years, Nokia fell from grace as the world’s leading mobile phone manufacturer as Apple ushered in a new era of phones, along with a new competitor too: the Android alliance brought to life by then-rising internet name, Google.

Whereas Nokia might have offered buyers a myriad number of models to choose from, the new iPhone by Apple had features that far outclassed all of Nokia’s, and provided a new user experience. It is a fine example of how one glaring weakness amidst all of Nokia’s strong points brought its glory to shambles.

After developing your plans and making sure all bases are covered, it’s time to execute the plan. Now you have to create an implementation strategy – a plan on how you will carry it out – which should include the specific what, when, and why’s.

Things to consider:

Communications channels – social media, traditional advertising, below-the-line marketing, and other efforts

Timing and steps – is it a one-time deployment, or over a calendar schedule?

Objectives – What component or purpose will each deployment fulfil?

The next step after all that brainstorming is making sure your teams are equipped with the right mindset and tools to carry out their assignments, on other words, to make them a culturally conditioned workforce (link).

When creating your strategy, you should keep in mind not to copy your competitor’s strength but use your own – creating an Inbound (link) effect – and utilising the weak point in their strength as a component of your strategy, such as how Google used Yahoo’s against it.

Executing your strategy makes up half the effort, and should be taken with equal consideration and care during planning.

For example, in creating and implementing a content marketing strategy, you should be aware of the digital environment factors aside from overcoming your competitor’s advantage. Studies have shown that a current trend among marketers is to create content for multiple audience segments, with 3 segments being the most common number they deliver to.