Corporality Focus is to define the market segments that are most attractive to pursue for your specific Product. Our Process is to implement the Product in desired markets. We need to start with market research, the market problems of these segments can be identified and scored. Product portfolio inventories your current market position if it is not a brand new product, and coverage across problems you have addressed through your value proposition evaluation is key to define the product success. The launch of the product will be pursued by following the market intent and demand.
At this stage we work on products strategy to reach a potential market. Rollout and product management process and eventually it’s the start of selling. Establish the compelling message, brand story, launch plans. We will not just ensure all stakeholders are ready to engage in the successful launch of the product but also evaluate the distribution model to service the demand.