A product roadmap is an overall view of the product’s goal, pricing, distribution, messaging, positioning and other factors you need to prepare for a product launch. This highlights the evolution of the product, timeline and resource allocation crucial to its introduction into new markets.
A marketing roadmap features promotional projects and priorities across marketing channels and functions. This includes content, digital adevertising and events. A marketing roadmap will provide you with comprehensive data on goals, timeline, and status, giving you a clear view of the present and future activities.
The sales process covers the entire sales journey, from prospecting to after sales services. This involves identifying qualified leads, touchpoints, customer-centric approach, presentations, closing, and after-sales. Following these steps will results in customer success.
Distribution channels are methods used by companies to deliver products to their end-user. There are many distribution channels available for you, but not all of them are right for your business. Our GTM strategy will help you identify suitable channels where you can maxmise revenue without overextending your resources.