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Go-to-market (GTM) Strategy

Gain competitive advantage, manage time effectively, achieve successful product and business launch, manage innovation challenges, and ensure a viable path to market success with our GTM strategy.

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What is a Go-to-market Strategy?

The go-to-market strategy encompasses the entire product life cycle from concept to maturity. It focuses on how the company will introduce products to reach market penetration and profitability. This marketing strategy impacts all functions within an organization to prepare the entire company for market success.

Why Go-to-Marketing

Making split-second decisions are standard in every business. Establishing a dynamic GTM strategy will help you align your team with the same goals. A GTM strategy will also assist you with:

marketing plan

Forming a clearly defined product marketing plan

time and money

Proper allocation of time and money

successful product or service

succeessful product or service launch

growth

Creating a solid path for growth

customer service

Establishing an effective customer service

What is our Go-to-market Strategy?

Our GTM Strategy includes 3-steps that will help you with:

Market focus

Market focus involves understanding your ideal customers, knowing your competitors, and recognizing and capitalizing market opportunities.

Identifying business needs

This includes analyzing your company’s objectives and capabilities so you can make viable changes and improve your organizational context.

Creating product road map

A road map provides a clear strategic vision and direction for shareholders. Creating a solid product roadmap will guide you and your staff by sharing information on your current situation, plan, strategies, and implementation.

Product positioning

This involves identifying your unique selling proposition and crafting a strategic marketing message to affect acceptance and sales. When done correctly, product positioning will set your product apart from other hands.

Price competition

Pricing is an essential factor of the marketing mix that influences a buyer’s decision. Our GTM strategy will help you determine a competitive price to ensure customer acceptance and profit from the product.

Anticipated revenue

Sales are the ultimate goal of every business. A GTM strategy will help you achieve your expected revenue by understanding the market and factors that can influence sales.

Product Launch execution

A successful product release needs extensive preparation. Our GTM strategy will ensure a positive product introduction supported by market research, beta testing and effective execution.

Step 1: Market and Competitive Intelligence

Are launching a profitable product? Which market are you targeting. Reliable information about the current marketing trend and your target consumers can seriously affect your product launch. With our GTM strategy, we will help you determine market opportunities and position your products to your ideal customer.

GTM Target Persona

Understanding who and where the target buyer may come from is the initial step in crafting a GTM strategy. Some factors to consider are buyer’s behavior, process and buying power, the industry and organization they belong to, and distribution channels.

Step 2: Go-to-market Planning

The GTM planning stage centres on the 4Ps of the marketing mix. The 4Ps are product, price, promotion and placement. This is when we focus on conceptualising a product and marketing roadmaps. Our GTM blueprint will make the planning stage less complex as we provide you with a systematic approach to fully prepare your business for the execution stage.

Product Roadmap

A product roadmap is an overall view of the product’s goal, pricing, distribution, messaging, positioning and other factors you need to prepare for a product launch. This highlights the evolution of the product, timeline and resource allocation crucial to its introduction into new markets.

Marketing Roadmap

A marketing roadmap features promotional projects and priorities across marketing channels and functions. This includes content, digital adevertising and events. A marketing roadmap will provide you with comprehensive data on goals, timeline, and status, giving you a clear view of the present and future activities.

Sales Roadmap

The sales process covers the entire sales journey, from prospecting to after sales services. This involves identifying qualified leads, touchpoints, customer-centric approach, presentations, closing, and after-sales. Following these steps will results in customer success.

Sales Roadmap

Distribution channels are methods used by companies to deliver products to their end-user. There are many distribution channels available for you, but not all of them are right for your business. Our GTM strategy will help you identify suitable channels where you can maxmise revenue without overextending your resources.

Step 3: Go-to-market Execution

All well-established plan is useless with poor execution. With our GTM strategy, we will help you optimize your sales channels, price and packages, and allocate resources to ensure seamless implementation of the plan.

product launch

Product and business launch and relaunch

growth-icon

Business looking for growth

If you’re one of the three or still unclear on how Go-to-market can help you, book a call with us. We’re more than happy to walk you through the process