Web Blogging has been considered as one of the simplest and most comfortable techniques within our market channels – by establishing rapport and meaningful conversations with existing customers or prospects.
How does Web Blogging work?
Web Blogging is a two-way approach that you initiate wherein you interact with your audience by either telling them about yourself or your company including the product or services you offer and encourage them to share their feedback, opinions and comments.
Although Web Blogging has several categories such as Company/Personal blogs, Podcasts, Photo/Video Sharing and Microblogging, all of these categories will give you the opportunity to understand the expectations and experiences of your existing customers, including your target market.
This will also give you the chance to let your audience know you personally and cultivate a strong and personal relationship that will help you create a positive customer experience.
Every time you create a blog, it helps with your exposure by giving your audience the capability to share your piece on social networks such as Pinterest, LinkedIn, Twitter, Facebook and others. With your blogs uploaded in social media, this will not only drive new visitors to your website but save you the expense of hiring a social media manager.
Don’t confuse blogging with advertising – you may be marketing to your customers through blogging, but this is not direct advertisement.
As a marketing channel, blogging is also considered as a market tactic for online visibility. Whether it be for your own company, or for the products and services you offer – the ultimate objective is to help grow your business.
Let’s break down the key benefits you will achieve with Web Blogging as a market channel:
1. Inexpensive Way to Drive and Build Traffic to Your Website and Convert Leads
With just a web host and domain name, you can easily have a personalised blog marketing setup. By providing new content about your company, brand, or the products and services you offer, any updates – or just by offering advice – would allow your existing customers or prospects to purchase.
2. Engage Your Market to Establish Confidence and Integrity
Customers are always interested to know the people behind the products they purchase. With a marketing blog, you can showcase your expertise, provide information about your offers, and extend reliable advice. By establishing your confidence and integrity, you will positively contribute to the buying process of your existing customers or potential market.
3. Generates More Opportunities for Growth with Long Term Results:
Bloggers usually advertise, receive sponsorship, promote affiliate products and generate additional revenue to their business. If you intend to go for long term results, transparency will benefit you as you build your image and reputation online, so remember to always be open and transparent with information.
Keep in mind that it would only take a couple of minutes to start a blog and promote your business – but to continuously manage and market your blog is time-consuming.
The next step is to know how to do Blog Marketing.
- Create a Marketing Plan for your Blog
What do you want to share on your blog? Think of how you will market your offers in a personalised way. How do you want to make an impact on your audience? Make them feel what you want them to visualise, and create a consistent plan on posting frequency, such as daily, weekly, or monthly posting.
- Make Your Blog
Select your blog category and platform with a relevant set up for your business. Make sure to tailor-fit your approach by using your company website and logo, and be consistent with it.
- Immediately Add Posts
Blog audience and readers are hesitant to visit blogs that only have one post – add more posts as soon as you can and ensure that you follow through and post on your regular schedule.
- The last step – Market Your Blog!
It’s straightforward to integrate social media into your blogs so that your posts go out to your followers. Include your blog on your marketing materials as well.
People who return to your blog means they’re interested – whether they’re eager to engage, to explore, or to purchase, it will still be a form of exposure, and exposure is always good!
Always keep in mind that the blogging community can easily identify if you are actually blogging or if you are just being paid to blog. The latter usually results in negative publicity.
Here’s an important tip: Remember that a blog is a social platform – focus on quality rather than quantity.
Pushing to publish a blog just to meet your daily, weekly, or monthly schedule while compromising quality would take a toll on your blog’s performance. Remember that your audience will not hesitate to ask questions, share their opinion and give unsolicited feedback. But if you have quality content, you can easily take that as an opportunity to persuade your audience to sign up – this will get the ball rolling!
Now let’s learn how to measure your blog’s performance.
Establish your blog’s goals.
Contemplate on what you would like to achieve from your goals. Make sure that you plan strategically and ensure that you have a clear picture of your end goals.
Set Your Timeline
Always have a timeline or an end date for measuring and tracking the performance of your blog. If you do not have a CMS platform integrated into your website to track and measure your blog’s performance automatically, Google Analytics is also a good option.
Stay consistent in measuring and tracking your blog’s performance
– when you start to track and measure the success of your blogs and the numbers are not as you were expecting them to be, don’t lose hope. Use those numbers to build on your strategy continuously. Get to know your weaknesses and strengths of your content. From there, you’ll be able to learn blogging tactics and topics that will work for your advantage!
To wrap up, here are several blogging quotes that will inspire you:
“The currency of blogging is authenticity and trust.” – Jason Calacanis
“Success is the ability to go from failure to failure without losing your enthusiasm.” – Winston Churchill
“Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” – Andrew Sullivan
“Your most unhappy customers are your greatest source of learning.” – Bill Gates
“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein
“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson
“It should feel genuinely good to earn income from your blog – you should be driven by a healthy ambition to succeed. If your blog provides genuine value, you fully deserve to earn income from it.” – Steve Pavlina