Everything That You Need to Know About Omni-Channel Marketing in Less Than 5 Minutes
The road to making the sale for your business has never been quite so bumpy. Less than thirty years ago, your customer would come down to your local store to browse your products. A one-stop shop (maybe two if it was a really special occasion), that invariably ended in a sale for your business. Fast-forward thirty years however and the “one-stop shop” is nothing more than a distant memory. For consumers, the path to making a purchase can start and end at any time of the day, in any location and on any device. As a result, the potholes and side streets that now face your business when you are trying to close the sale can no longer be dismissed and that is where omnichannel marketing comes in. What is Omni-Channel Marketing?
Credit: Right On Interactive
Omni-channel marketing is a multichannel sales approach that is designed to provide your customers with a highly integrated and seamless shopping experience. Whether they are shopping in a brick and mortar store or purchasing online from the comfort of their own phone or computer, your customer’s shopping experience should rarely be one to remember. Now I can already hear your questions and see the odd looks that you are sending my way after reading that last statement… After all, you should want your business to be remembered… right? And for the most part, you would be 100% right in thinking that. However, when it comes to effective omnichannel marketing, your customer shouldn’t even be aware of what your business is doing until you have already done it. But Why Should My Business Use Omni-Channel Marketing? Omni-Channel marketing is all about knowing your customer. Their customer persona, buyer’s journey and their purchasing habits. Through analysing your customer’s data, you can develop in-depth knowledge and understanding of the motivations and buying patterns that lead to sales for your business. And with that knowledge, comes immense power. Research conducted by Google suggests that 90% of individuals who own multiple devices switch an average of three times per day to complete any given task.
Credit: Smarter CX
As a result, the device that your customer’s purchasing journey begins on, will very rarely remain the same device that it will end on. In turn, the path of converting your business’s leads to sales just got 10x harder than it already was. Omni-Channel marketing aims to interrelate the channels that you use to connect with your target market, in order to create a holistic plan. Through integrating your business’s communication channels such as email marketing, social media advertising and SMS alerts, as well as more traditional forms of print and digital media, you can ensure that your business maintains a cohesive and consistent brand image across every channel that you utilise. In doing so, this will ensure that you are strengthening your relationship with your customers to build meaningful connections with every interaction that you have with them. Furthermore, analysing the data on your customer’s buying habits will allow your business to understand where “effort” exists in the buying process, thus, allowing your business to pinpoint the key areas where your business may lose sales. Through removing these potholes of effort that interrupt and prevent your business from generating a sale, the road to converting your business’s leads to sales just got a whole lot smoother. To put the value of omnichannel marketing into perspective, ZenDesk reported that companies with strong omnichannel marketing had an 89% customer retention rate whilst companies that engaged in little-to-no omnichannel marketing had a customer retention rate of less than 33%. Thus, the value of a highly efficient omnichannel marketing strategy to your business cannot be understated. So Why is Omni-Channel Marketing So Effective? The key to the success of omnichannel marketing in retaining customers and generating sales is due to its ability to identify and remove any barriers that may exist that prevent your customer from completing a purchase. As a result, using omnichannel marketing in your business will create an effortless buying experience for your customers. Take Amazon for example:


Credit: Iterable
Developing a highly integrated and effective omnichannel marketing strategy is by no means the fastest or the easiest strategy that you will ever implement in your business. But it also has the opportunity to become the most effective strategy that your business uses. Using customer data, you can create and maintain a cohesive and effortless buyer’s journey for your target market which will ensure that your business coverts lead to sales. Consider incentivising your membership or subscription offers to make them more appealing to prospective members. But most importantly of all, an effective omnichannel marketing strategy will ensure that your business maintains and increases your customer retention rates. FACEBOOK: With an 89% customer retention rating, why wouldn’t you be using omnichannel marketing? Everything you want to know about omnichannel marketing in less than 5 minutes. TWITTER: The road to achieving a sale for your business has never been bumpier. But learn how to completely change the destination with omnichannel marketing. Omnichannel Marketing; the marketing strategy that boasts a customer retention rate of 89%. But are you using it? Learn more about just how vital omnichannel marketing is to your business. Site description The road to achieving a sale for your business has never been bumpier. But omnichannel marketing is the answer. Develop an integrated and effortless buyer’s journey that specifically targets YOUR customers to generate higher sales.