Market leaders continue to seek improvement in their customer journey. To do so, it’s all about looking for the key moments that lessen friction and delight customers. The digital media marketing strategy focuses on the defining moments that create the ideal experience for your clients by bringing about a significant impact to the entire customer journey. recognizes the fact that successful market leaders do not get hung up on automated digital marketing efforts that wholly create what seem to be custom/personal digital experiences for their intended audiences.
Instead, true market leaders meticulously analyze the ROI of digital customer journey enhancement and strategically invest where there are logical and fair returns. Another key thing to keep in mind when calculating ROI and investment choices is clear customer segmentation that takes demographics, psychographics, behavioral tendencies and geographic positioning into account.
What it is – Establishment of basic and bespoke digital customer journey that is later enhanced even further.
Why it’s important – The reason for further enhancement is that the basic set-up of what is known to be tailored digital marketing is no longer innovation, but is now expectation.
How to use it – Optimise digital customer journeys through placing said key moments together with a profound perception of ROI at the core of all efforts.