Marketing is virtual and digital in 2020 and beyond. That means it’s even harder to get in front of your prospects because the digital channels are more crowded than ever with competing messages. Revenue Marketing can shoulder more work in building the pipeline, but it also needs greater investment to contribute to profitable growth. Learn from the market leaders where to identify cross-functional savings, new efficiencies, and fresh innovations to fuel your marketing results and take share. Leave the market laggards to continue to just stare.
Buyers have more power than ever, have lower switching costs, and are under increased pressure to demonstrate value. Most companies have adopted a Customer Success approach in order to proactively demonstrate value, increase renewals, and identify (and in some cases pursue) cross-sell and upsell opportunities. In a recessionary environment, retention is the new growth, and market leaders are leveraging their Customer Success teams to make the number from their existing customer base.