Your company has grown from its birth pains to where you are now; hired great people, set forth a solid, attainable vision, and currently venturing to create a perfect fit. Still, you feel as if something isn’t going right, and you need that one thing that will bind together your leadership and marketing teams to steer your efforts in the right direction and achieve your desired sales goals.
It’s a common occurrence that your customers experience interacting with sales and leadership teams very differently from how they experience your company and products through the content you have on your website or other interaction platforms.
Aside from your market, your business has internal customers. That is, your leadership and sales teams – that serve one another, the organisation, and ideally reach for a common goal. What you need is your team to be #CulturallyConditioned to deliver one great experience in all channels.