The challenge
Tech Consultants is one of the leading contract and permanent staffing solutions providers in Australia. However, despite its current position in the market, they still needed a lift with improving their presence online since most of their leads come from outbound efforts and other sales-heavy strategies. They knew the potential of inbound marketing and how it can help them position their brand for an even further success. Corporality Global, which is a constant partner for Tech Consultants, was more than happy to do the work and knew what exactly they needed.
The solution
Website Design and Development
Websites act as an online billboard and a must-have for any organisation looking to position themselves online. This is where we started. We conducted an audit of the current Tech Consultants website and found that:
- Its current content needs updating to reflect what they do and have done
- Its current website is not converting as expected and needed to be fine-tuned to create a seamless user experience, guiding them throughout the marketing funnel
- Its website’s keywords targeting is outdated and no longer effective in reaching out to its desired audiences
And so, with Corporality Global’s website blueprint services, the website design and development began. Corporality Global’s goal is simple: to turn Tech Consultant’s website into a high-converting tool that can help educate and generate leads, not merely a simple advertisement online. Separate sections were created in the website for two of Tech Consultant’s major target audience: employers and employees. This is so that they’ll have a more personalized experience when they land on site. Aside from that, lead capture tools were also installed including pop-ups and forms.
Email Marketing
One of the goals of inbound shifting is to create a more human to human experience between a brand and its target audience. This is done by nurturing relationships with timely content and other communications. With this, Corporality Global set out to create a 52-week email marketing strategy for Tech Consultants.
Each email in the series was tailored for each businessman in Tech Consultant’s ever growing contact list. The content revolved around providing advice and answers to questions they might have regarding recruitment and human resource development.
Email Marketing
To drive traffic to Tech Consultants’ website, Corporality Global created social media pages and targeted blogs. Each post was well-thought of and a product of market research. They also employ the right keywords to make sure that each content reaches the right audience at the right time.
The outcome
To drive traffic to Tech Consultants’ website, Corporality Global created social media pages and targeted blogs. Each post was well-thought of and a product of market research. They also employ the right keywords to make sure that each content reaches the right audience at the right time.
