The challenge
The insurance company was in a pickle. It was being challenged by digital natives who were already present on the world wide web and garnering attention and scoring better with the customer. Unfortunately, the firm was unable to offer the seamless digital experience that customers have grown to expect due to old infrastructure. As a result, they requested Corporality Global to assist them in developing a new strategy to position them as a digital-first company.
The solution
Strategic content tailored for customers: The insurance industry can be complex and hard to understand, especially for beginners. That’s why Corporality Global’s first mission was to create educational content at each stage of the funnel to improve the website user experience for both first time and returning visitors. Each content targeted a specific keyword to boost the brand’s visibility on the search engine results pages.
Timely and educational social media posts: SK Insure also managed to re-introduce its brand online through a series of social media posts that are lighthearted and educational. Corporality Global has developed themes for each day of the posting plan to keep subscribers and prospects informed and in tune to what’s next.
The outcome
SK Insure collaborated with our integrated team of designers, developers and professionals to break through the clutter of ideas and find tangible sources of agility and competitive advantage for the company. With the content strategy and development in place, SK Insure has improved its week on week views and engagement, and is sure to skyrocket in the future.
