The challenge
Meyer West IP’s services are specifically targeted to those who are needing guidance on patent and intellectual property. Because of this highly-niche market, it is difficult to find a partner who will be able to help them break down complex information into educational pieces that will be useful for their audience. This is where Corporality Global came in.
The solution
Content Marketing: Content marketing is a strategic marketing technique that focuses on producing and delivering valuable, relevant, and consistent content. Its aim is to attract and maintain a specific audience and eventually, to drive profitable consumer action.
Corporality Global, an international marketing and management consulting firm, are experts in capitalising content to drive awareness and in the long run, revenue. They were quick enough to create a well-thought out content marketing strategy for Meyer West and started crafting targeted pieces that aim to inform and drive conversions.
Search engine optimisation: Simply put, search engine optimisation involves strategies to make a web page rank higher on search engine results pages such as Google. Corporality Global did for Meyer West through generating backlinks, improving the website’s meta data and targeting specific keywords for the blogs.
The outcome
Thanks to Corporality Global and Meyer West’s partnerships, the leading trademark attorneys were able to increase their website traffic, gain more backlinks, and provide useful content to both prospects and existing customers. There’s a steady growth of at least 38% in traffic year on year, while the team is regularly on the lookout for quality backlinks.
