Web Blogging has been considered as one of the simplest and most comfortable techniques within our market channels - by establishing rapport and meaningful conversations with existing customers or prospects. How does Web Blogging work? Web Blogging is a two-way approach that you initiate wherein you interact with your audience by either telling [...]
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Getting a good number of social media engagements bring more fulfilment to marketers compared to merely receiving a high number of visits to a social media page. Each time a curated content is published, it is sealed with the hope to gain more engagements. High engagement means quality content has been valued […]
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Another marketing strategy that is worth sharing and very timely is content optimization. Content Optimization is using the best possible way out of the many and determined ways for a blog or article to gradually rank higher if not the highest. Some competitive bloggers, influencers and authors whose content ranks highest, are never complacent. […]
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Over the last decade, social media has quickly become an almost necessity in our daily lives. Whether these platforms are used to communicate, discover new content or read customer reviews, the value of a strong social media presence for your business cannot be understated. Research by UPS suggests that 49% of millennials and 85% of [...]
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The increasing saturation of advertisement in both traditional and social media formats has made it increasingly difficult for businesses to gain traction with their marketing campaigns. According to research conducted by Cox Blue, businesses that use an emotional trigger in their advertising campaigns, are 3x more likely to report significant profit gains when running emotional [...]
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