A digital marketing plan has several poignant areas working together to grow a business. It is only after execution across campaigns, advertisements and sales funnels that you can visualise development. While the road is rather long, from defining your goals to planning, and implementation, marketers must consider positioning, strategies, and metrics to push all digital [...]
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Today's customer experience is not as linear as it used to be. The commercial exchange has evolved together with technological advances that were previously unimagined. This catalysed advances in customer service from business to a more personalised customer-centric ecosystem. Difference between Contemporary and Complex Customer Service Contemporary customer service concentrates on providing single services under [...]
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Everybody is a marketer. Here’s why: Look back to your younger days. Have you tried selling lemonade in a school fair? The moment you said yours was better than the other stand’s – that was marketing. Or let’s say you’ve collected a bunch of comic books over the years, and decided to sell [...]
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News flash: Covid-19 is not the world’s biggest long-term risk factor. It’s climate action failure, according to the Global Risks Report by the World Economic Forum. However, that doesn’t mean the pandemic is as easy to solve, either. The effects of its spread has wreaked havoc on people and businesses alike. Entrepreneurs [...]
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Banking and money have always been topics most people shy away from even if they know they need them, along with other modern-day necessities such as insurance. Both businesses and individual persons have changed in the way they see financial service institutions – and entrepreneurs are dealing with the problems of FSIs differently. Now that [...]
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