Conventional marketing depended upon strategic messaging concepts 50 years ago, but even if the world is different now, the basic principles of product positioning and marketing still apply. In recent years, the roles of sales and marketing have turned extensive but with limited responsibility towards the customer lifecycle. The sales teams end up training their [...]
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A digital marketing plan has several poignant areas working together to grow a business. It is only after execution across campaigns, advertisements and sales funnels that you can visualise development. While the road is rather long, from defining your goals to planning, and implementation, marketers must consider positioning, strategies, and metrics to push all digital [...]
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Today's customer experience is not as linear as it used to be. The commercial exchange has evolved together with technological advances that were previously unimagined. This catalysed advances in customer service from business to a more personalised customer-centric ecosystem. Difference between Contemporary and Complex Customer Service Contemporary customer service concentrates on providing single services under [...]
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Entrepreneurial vision is the ability to gain insight into your business's future, which calls for a power of imagination and awareness of various factors that may affect your business, particularly in the long run. Unlike a mission statement, an entrepreneurial vision has concrete ideas that could define your business's future and solidify the goals. Your [...]
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A new year is coming for #ContentMarketing, and you might want to start your 2021 with a fresh outlook for your business. Be mindful of these seven things to watch out for to keep your Content Marketing strategy up-to-date. But wait, what is content marketing? Content Marketing is, as the word says, a content-focused marketing [...]
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