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CEOs must rely on Customer Experience – CX and its necessity in a pandemic-driven world | Corporality Global
Is there a difference between customer experience (CX) and customer success (CS)? While both these are two sides of the same coin, CEOs are often confused with both concepts and find it hard to draw a line between CX initiative...
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Why Should CMOs Use Digital Strategies to Support Account-Based Marketing | Corporality Global
Business-to-business (B2B) marketing leaders are turning to (Account-based Marketing) ABM strategies to scale their investments. This does seem like a great idea, which perfectly complements traditional and short-term marketing goals. It only means that sellers are directly targeting best-fit accounts....
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Corporality Global Examines the Biggest Winners and Losers of the Pandemic | Corporality Global
With the 2020 pandemic affecting all aspects of life and the economy, companies discovered newer ways to do business. Shopping and dining habits changed, and even entertainment was consumed differently. The usage of technology brought unexpected success across a variety...