The pandemic has raised several red flags and for many, altered perceptions of traditional functions as corporations were forced to operate remotely. While conventional landscapes have shifted to embrace the contemporary, business decision makers still have a tough job ahead of them.
As organisations come to terms with the fact that the world has evolved, they should identify opportunities to fuel growth, build resilience and most importantly, innovate for long-term customer retention. With tight budgets and more accountability, professionals must drive digital transformation systems to compete with the current market scenario. Through flexible technologies, and doubling down on agility, corporations must accelerate digital initiatives to succeed in today’s climate.
The pandemic has had negative and positive effects but became the driving force behind digital transformation.
Even at the flag end of 2020, when the virus was still running its rage, 78% businesses felt the need to implement digital initiatives but failed. Digital transformation is a long haul and enterprises should cease setting short term goals because it would take a few years to completely transform your company. Therefore, as far as digital transformation is concerned, goals must be long-term to experience its full benefits.
The overall lack of consensus or participation can disrupt any process, more so digital transformation. The executive sponsor has to be engaged and committed to adopting the right technology to improve customer efficiency and experience. These objectives have to be strategically inserted into the company’s transformation goals, as everyone within the company is made to understand the importance of adopting technology for achievement. When the executive sponsor understands the project fully, project delays and additional costs are easily avoided. There is a positive impact on business longevity, driving other leaders to ensure that change is successful.
Too excited, Too Ambitious
Businesses want to adopt popular technology just because it is there. Technology is definitely cool, and transformation is the key to driving business growth. But over-excitement and ambition can lead to wrong choices. (This is true.) Do not choose technology that does not fit into your strategic company exercise. Transformation projects are meant to have a positive impact on a business.
The best way to avoid constant rounds of leadership approval is to create a strategic roadmap of sprints. New ideas and requests are inevitable, which should be encouraged and assessed throughout the transformational journey. There is no such thing as rushing into a digital transformation programme. It takes a lot of time.
Move away from legacy ideas
Breaking down traditional approaches and erasing legacy applications are part of the digital transformation journey. Companies tend to remain fixated on the past, trying to pick at their legacy systems to find a replication or an enhancement to a modern journey.
Train your team to a new digital setting with state-of-the-art tools before the requirements are defined. Embracing change is one of the most critical aspects of digital transformation. It is also important to redefine roles to make them fit into the brand-new setting. You may also want to relook at older roles and make space for the more contemporary. Acknowledge skill gaps as you fill them with modern functionalities that befit the scenario.
Include partners and not vendors as part of your digital transformation team. While there are no constraints to launching fresh imperatives, you must possess the most appropriate allies with the right tools to enable you. Hire a team that builds your apparatus for you and another set that can provide valuable insights on a more macro level – such as a CTO. It is the IT team that completely understands the technology ecosystem for the business. Boost the success of your reinvention by inviting technology leaders who are in a better position to budget, plan and implement your project.
You cannot transform everything – just because you like it!
Reinventing processes even if the existing ones are working for you, is a digital transformation mistake. While adopting a replica of legacy systems is not recommended, it is best to choose viability that does not dip your performance, nor increase your budget. A well-defined roadmap with clarity in objectives and deliverables is recommended to ensure achievement. Check for business processes and heritage systems that impact productivity and attempt to change these first.
Don’t rush your digital transformation programme
Nothing was ever achieved in a hurry. Change takes time, as does digital transformation. The undue hastening of the digital transformation programme could lead to a potential disaster. IT programmes are gradual, planned and involve several project phases. The life cycle of any project involves at least five stages, starting from initiation to implementation and closure.
Communication is important – talk to everyone
Poor communication at the top level can fail your digital transformation goals. Besides, you should also be constantly talking to partners, other stakeholders and investors to update advancements and changes while also telling them how this is bound to benefit the organisation, as a whole. Effective communication must be practised at the top level and let the enthusiasm flow down to everyone involved in the programme. .
Corporality Global is a strategic marketing consulting group that breaks down barriers to enable successful digital transformations across enterprises. Contact us for all your digital transformation requirements.