Next Gen Lead Generation Trends For Construction Companies | Corporality Global
Construction companies must ensure that their pipelines are always full of leads. Those who are scouring the internet for information on how to get them shouldn’t waste time going through each and every bit of the available content. It can be exhaustive. While you might want to educate yourself, most of this information is standard and typical. In the end, the data is not necessarily viable.
We have done the spadework for you. All you have to do is sit back and ingest these snippets to learn all about lead generation. The following trends will tell you what exactly works in the new environment.
Hyper personalised videos
Videos are not new. The value of video marketing is now being actively rehashed. Companies are gravitating towards video usage, especially because it identifies with the consumer a lot more. Even HubSpot uses videos as part of its marketing strategy. And in construction and housing, videos would be highly impactful particularly when consumers will be able to visualise their future living or office space. This definitely means better engagement and more conversions.
Voice and Search marketing
Voice search was introduced by Google sometime in 2011. With gradual improvements in speech recognition technology and the introduction of the smartphone, users are expected to engage more and more with voice search. With about 27% of the world’s online population already depending on voice search, it is only prudent to invest in optimising your existing digital content to match the voice search trend.
With considerable refinement, chatbots are fast becoming the focus of marketers. The idea is to provide consumers with 24/7 accessibility and nimble responses to queries. With this strategy, leads can be amassed round the clock, and conversions can be better than ever.
Corporality Global rethinks and redesigns existing strategies through lead generation efforts that pack a punch.