Construction Companies can jumpstart their LinkedIn lead generation strategies | Corporality Global
More than 3.6 billion people are using social media across the globe. This number is only set to increase to 4.41 billion by 2025. If the numbers seem astounding, it would be wise to note that 45% of B2B marketers are leaning into LinkedIn for leads. From raising brand awareness to attracting new customers to lead generations and even conversions, LinkedIn is where it all happens. There are some best practices and a combination of strategies that construction companies can adopt to gather leads on the B2B platform.
Connect with decision-makers
LinkedIn is one place where you can find and nurture leads for positive outcomes. This is because decision-makers can be easily spotted on the platform. Search for roles such as “CEO”, “Procurement Manager”, or any other term and casually browse to see what pops up. Invariably, you will be presented with a list of people who hold higher positions in the organisation and are likely decision-makers.
Posts and interactions
As much as it is important to find people on LinkedIn, it is also imperative that you keep your posts and interactions active. This is also how the LinkedIn algorithm works, the more active you are as a participant, the more you are highlighted. It could be posting comments, publishing designs and content or simply posting a “thumbs up”.
Running a lead generation ad
Did you know that more than 65% of the B2B marketers run paid promotions on LinkedIn? Ads on LinkedIn are designed to generate leads. You can target specific people based on certain parameters such as company size, job title and industry. Put an ad campaign together based on the organic leads that you garnered before the ad. This will help you earmark your audience.
LinkedIn group discussions
Become an active participant in groups – this is a great place to attract the audience of your choice. You can build your connections across niche communities and even learn a thing or two from your peers.
Where does your LinkedIn lead generation strategy stand?Corporality Global is here to help you!