reasons why VIDEO is a highly effective marketing tool for small business

Are you running a small business? Is your budget for marketing limited? If so, video marketing is the best way to drive your business ahead. Video marketing is the most engaging and memorable type of content available to small businesses. It is the more popular than any other type of digital content with an average click-through rate of 1.84%. Fortunately for small businesses, unlike many other digital advertising formats, video marketing can be created for a reasonable price. On average, businesses that use video as a marketing strategy grow their annual revenue 49% faster than businesses that do not. In other words, video marketing presents a low-risk investment that can offer high returns for your business. Here are the top 4 reasons why video is an effective marketing tool for your small business;

1. Grow your visibility

Videos on YouTube are preferred by Google’s algorithm, which can help drive your website onto the first page of search results when people search on Google. Adopting a video marketing strategy can help to rapidly grow your business’s visibility online. On its own, YouTube is the world’s second largest search engine with more than 3 billion searches a month. Additionally, you can embed YouTube videos into other social media platforms such as Facebook, Instagram and Twitter. This can instantly increase your business’s visibility, with social videos generating huge engagement levels with 1200% more shares than text and images combined.

2. Improve brand awareness

Every day, over 1 billion hours of content are watched on YouTube. Research suggests that more than a third of the time that people spend online, is dedicated to watching videos and it is estimated that by 2020, online video content will make-up more than 80% of all internet traffic. Furthermore, viewers retain up to 95% of a message when they watch a video, compared with less than 10% when reading a message in a textual format. There is no doubt that the effective use of video marketing has the potential to reach a huge number of people and has the ability to create awareness of your brand among potential customers.

3. Increase the understanding of your product

For consumers, it is very difficult to imagine how your product looks through only reading about it. You know the old saying that a picture is worth a thousand words? In the case of video marketing, one minute of video is worth 1.8 million words. Video conveys far more information than a text-only message, if non-verbal communication is used in appropriate way. As per the rule of Mehrabian, words and voice account for 7% and 38% respectively of how much we like an individual conveying a message. However, visual factors alone, account for 55% of this impression. Video can provide your customer with an insight into what your product delivers and how it should be used.

4. Video content performs well on all devices

These days, most people have constant access to a mobile phone which they use to access the internet. Today, one of the biggest tends driving the digital marketing world is responsive design. When a business’s content does not perform well on mobile devices, this can lead to poor traffic and decreased conversion rates. Fortunately for small businesses, video content is fit for consumption on all devices, ranging from computers to mobile phones. As a result, content takes less time and money to develop and deliver.


Traditionally, video advertising has been a very expensive marketing strategy. Fortunately for small businesses today, it is possible to create high-quality content with your smartphone, which can be easily broadcast through social media platforms. As a result, video marketing is a highly effective marketing strategy for small businesses that both generate leads and is cost effective.

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